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Prisma Integrations
Save time and increase operational workflow efficiency with API integrations
Streamline
Unify workflows across platforms with consistent tools, capabilities, and datasets for improved efficiency.
Connect
Seamlessly connect Prisma with best-of-breed third-party solutions, reducing fragmentation and ensuring neutrality across the ecosystem.
Automate
Optimize faster, save time, and boost effectiveness with tools that automate and streamline both everyday and complex tasks.
Optimize
Accelerate performance by leveraging onboarded first- and third-party metrics, enabling meaningful insights and optimizations.
Integrations
Ad Serving
Innovid, Adform, Extreme Reach, Google Campaign Manager, Jivox, Weborama
- Eliminate redundant data entry by automatically pushing Prisma campaign and placement details into the ad server via API.
- Improve campaign performance with daily delivery data pulled into Prisma, providing full transparency across the media plan.
- Simplify monthly actualization and reconciliation with pre-populated delivery data from the ad server, reducing manual effort and errors.
Verification
Protected, DoubleVerify, Integral Ad Science
- Centralize media and verification partners within a single platform using a seamless, end-to-end workflow.
- Eliminate redundant entry by automatically sending buyer workflow campaign details and associated fees to the verification partner via API.
- Build tailored actualization formulas in Prisma using delivered verification partner and ad server metrics.
- Streamline the reconciliation process through electronic invoicing of verification partner fees, reducing errors and manual touchpoints.
Social
Innovid, Meta
- Reduce time and errors by automating the API push of Prisma campaign details into social platforms, minimizing data duplication and inaccuracies.
- Control Facebook campaigns by setting caps and budgets within Prisma, preventing overspending while maintaining campaign control.
- Maintain transparency into daily social spend within broader media plans or campaigns.
- Maintain full transparency of daily social spend within broader media plans or campaigns, enabling better oversight and decision-making.
- Reconcile quickly and accurately by electronically populating and matching invoices to Prisma orders, reducing discrepancies in financial records.
Advanced Currency Providers (ACP)
Comscore, iSpot, Nielsen, VideoAmp
- Choose from any of the leading advanced ACPs for currency or measurement for traditional demos and data-driven linear.
- Create complete customer profiles using a vast array of valuable audience data, including viewing behaviors, spending tendencies, and demographic information based on location.
Programmatic Demand-Side Platform (DSP)
Amazon Ads, ClearLine by Magnite, Display & Video 360, ITV, The Trade Desk, Viant
- Save time by eliminating duplicative data entry through an API push of Prisma campaign and placement details into the DSP.
- Optimize campaigns with full transparency across your media plan, using delivery data pulled into Prisma for informed decision-making.
- Control overspending and minimize financial discrepancies by managing the DSP budget directly from Prisma, ensuring accurate financial tracking.
- Streamline reconciliation by quickly actualizing and reconciling placements each month, using pre-populated first-party delivery of data for faster accuracy.
Enterprise Resource Planning (ERP)
Acumatica (US & CA), MYOB Acumatica (AU)
- Enable faster billing, paying, and month-end via near real-time APIs
- Confidently reconcile with all transactions validated by the ERP via API—eliminating overnight errors and discrepancies between the ERP and Prisma
- Automate EOM accrual processing
- Integrate master data with a single point of entry and API integrations
- Control your AP and AR processing in the system of your choice
- Streamline workflow with integrated media take-up and write-offs
- API and flat file integrations are supported across a host of ERPs. Please contact your Prisma account team or our partnerships team for additional information.
Search
Google Ads, Microsoft Advertising
- Save valuable time by automatically pushing Prisma campaign details into the Google Ads platform via API integration.
- Manage Google Ads budgets directly within Prisma and set up spend threshold alerts to prevent overspending and reduce financial discrepancies.
- Gain visibility into daily Google Ads spend within the context of broader media plans, enabling more informed and efficient optimization decisions.
- Add incremental spend to existing Google Ads budgets from multiple Prisma campaigns, enhancing agility in campaign execution.
- Simplify the billing process with electronic invoice population and automated matching to Prisma orders, minimizing discrepancies and speeding up reconciliation.
Buy-Sell
Boostr, Operative, Salesforce, X
- Eliminate redundant data entry using direct API connections between Prisma and publisher sell systems to automate data transfer.
- Minimize errors and mismatches by removing manual data entry from the process.
- Keep systems in sync to maintain accurate spend tracking across platforms.
- Access daily publisher delivery data within Prisma to inform campaign optimization across the broader media plan.
- Speed up invoice reconciliation with electronic population and automatic matching to Prisma orders, reducing discrepancies and delays.
Electronic Invoice
Innovid, Protected, Facebook, FreeWheel, Google, Integral Ad Science, IPS, Magnite, X
- Save time and reduce the risk of errors by electronically loading vendor invoices directly into the buyer workflow.
- Meet audit requirements by automatically ingesting and attaching original invoice PDFs to the invoice record, supporting compliance and audit readiness.
- Eliminate unnecessary communication by automatically matching invoices to campaign orders.
- Reduce vendor follow-ups by sharing limited invoice statuses (pending, rejected, reconciled) to keep them informed of the reconciliation progress.
Request a demo
Get ready to streamline your media operations with seamless API connections. Discover how Prisma integrations eliminate duplicative data entry and accelerate reconciliation.
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