Centralize media management across all buying methodologies and channels
Rapid changes in media delivery and consumption have introduced significant complexity and increased tech demands for modern marketers. As a result, many face workflow inefficiencies and struggle to maintain control over the media supply chain. From traditional to digital, direct to programmatic, and open web to walled gardens—the media industry needs a unified system to manage campaigns and oversee billions in investment. That’s exactly what Prisma delivers.
Unite teams, channels, data, and tech—all in one platform
Normalize omnichannel media
Connect the ecosystem
Accelerate your workflow
Explore end-to-end, integrated capabilities
Pre-buy
Improve the entire prebuy workflow through seller negotiation, proposal management, and advanced optimization while keeping all the details and communication in one platform.
Buy
Manage and execute campaigns seamlessly with integrated workflows and APIs connecting to sellers and data partners. Ensure full control and visibility with customizable fees, a unified change log, and structured approval workflows across your teams and media.
Traffic
Simplify campaign creation across publisher or programmatic systems through API integrations with multiple ad servers, DSPs, and closed ecosystems. Initiate the transfer of broadcast, cable, print, radio, and spot schedules, along with ISCI codes and commercial data, into applicable trafficking queues and systems.
Report
Access essential media data instantly with extracts or pre-scheduled reports. Analyze the performance of tech vendors, social platforms, digital partners, TV stations, markets, and dayparts. Easily aggregate and export data via CSV, API, and more, customized for each channel’s needs.
Optimize
Stay agile with a suite of tools that allow you to optimize media performance on the fly. Pair insights from partnering data platforms along with cost information to adjust your campaigns and extend your reach.
Actualize
Compare planned and actual delivery side-by-side, specify payable delivery, and automatically handle variances. Set variance rules at the agency or user level to streamline monthly spend management and reduce invoice discrepancies.
Request a demo
It’s time to elevate your buying workflow and operations. Discover how the world’s largest brands and agencies rely on Prisma Media to manage their media.
By submitting this form, you consent to the use of your data for marketing, as described in our Privacy Policy. You can withdraw your consent or exercise your data rights at any time by contacting us.
Explore more from Prisma
Prisma Finance
