In the press
Disney and Mediaocean have paired to minimize the headaches of purchasing ad space on the House of Mouse.
Prisma Direct modernizes ad buying workflow with automation, improved economics, trust, and transparency.
Kuperman will lead corporate strategy, business intelligence, and strategic partnerships as Chief Strategy Officer.
Featured report
2025 H2 Market Report
Using survey data gathered from almost 500 marketing leaders worldwide, this report features insights on the key advertising trends set to impact the latter half of 2025. Additionally, Karsten Weide, Principal and Chief Analyst at W Media Research, provides exclusive commentary and insights into trends to watch, and Jon Lafayette, Principal at Lafayette Media Group, wraps up the report with key takeaways marketers should keep in mind for H2 2025.
From our team
Disney's integration with Mediaocean signals a growing interest in controlling how high-value TV ads are bought.
Agentic AI will transform advertising, but only if the industry builds the infrastructure, standards, and governance to support it.
Aaron Goldman, CMO, shares his take on the metrics that matter most for live sports measurement.
