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Featured report

2025 H2 Market Report
 

Using survey data gathered from almost 500 marketing leaders worldwide, this report features insights on the key advertising trends set to impact the latter half of 2025. Additionally, Karsten Weide, Principal and Chief Analyst at W Media Research, provides exclusive commentary and insights into trends to watch, and Jon Lafayette, Principal at Lafayette Media Group, wraps up the report with key takeaways marketers should keep in mind for H2 2025.

Download report View all reports
2025 H2 Market Report
2025 H2 Market Report

Events

careoke
The Valerie Fund
18 Sep 2025

CAREoke For The Kids

This event brings together New York's media community for a "one-night only" CAREoke (karaoke) concert.
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programmatic IO
AdExchanger
29 Sep 2025

Programmatic I/O

Programmatic I/O is the world’s first and largest conference dedicated entirely to programmatic media and marketing.
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ana
ANA
21 Oct 2025

2025 ANA Masters of Marketing Conference

We're joining the brightest minds in marketing to discuss driving brand & business growth.
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In the press

Graph Preview
Videoweek
19 Aug 2025

Week in Charts: Walmart Ends Exclusivity with The Trade Desk, Streaming Companies Order Fewer Originals, and Marketers Plan to Up CTV and Social Spend

Read the "Week in Charts", featuring data from Mediaocean's 2025 H2 Market Report.
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InsideRadio
11 Aug 2025

Seven In 10 Marketers Now Call AI Most Important Consumer Trend

Using data from Mediaocean's 2025 H2 Market Report, InsideRadio discusses the top consumer trends.
inside radio logo
Cision Women Leaders
Cision
09 Aug 2025

Women We Admire Announces Rising Star Women Leaders in Media for 2025

The Rising Star Women Leaders in Media for 2025 includes Mediaocean's own Amy Honbo.
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From our team

Agentic AI in the ad journey image
Aaron Goldman
19 Aug 2025

Will AI agents pave the path to CPA ads?

It’s only a matter of time before OpenAI brings ads to ChatGPT. But what are the implications for marketers?
the drum
The Drum Image
Aaron Goldman
04 Aug 2025

Zero-click search and the negative-1 moment of truth

Will the rise of AI lead to the demise of search?
the drum
Mediaocean Releases 2025 H2 Market Report: CTV, AI, & Identity Lead Marketer Priorities in a Fragmented Media Landscape
Mediaocean Team
16 Jul 2025

Mediaocean Releases 2025 H2 Market Report: CTV, AI, & Identity Lead Marketer Priorities in a Fragmented Media Landscape

Report reveals market shift from experimentation to execution.
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